American Customer Satisfaction Index: Starbucks in the U.S. 2006-2022
The Starbucks Corporation is a coffeehouse chain based in Seattle which operated more than 33.8 thousand stores worldwide as of 2021. Starbucks, which became a publicly traded company on June 26, 1992, generated over 24.6 billion U.S. dollars in revenue in the 2021 fiscal year. In its company-operated stores Starbucks generated 74 percent of revenue from the sale of beverages in 2021.
The United States is Starbucks’ biggest and most important market. In 2019, revenues from Starbucks Americas segment amounted to more than 16 and a half billion U.S. dollars. The Americas segment comprises over 13,000 stores in the U.S., Canada, Mexico, Puerto Rico, Brazil Chile and other American countries with around 86 percent of those stores located in the United States.
Starbucks’ main competitors are quick-service restaurants and specialty coffee shops such as McDonald’s with it McCafé brand, Caribou Coffee or Dunkin’ Donuts. Since the coffee shop market is segmented and fragmented to varying degrees Starbucks faces differing competitors depending on the country / region of operation. In Canada for example the fast casual restaurant chain Tim Hortons, which operates nearly five thousand stores in Canada compared to Starbucks,' 1,376, is one of Starbucks’ strongest competitors.
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