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American customer satisfaction index: Starbucks in the U.S. 2006-2020

This statistic shows the American customer satisfaction index scores of Starbucks in the United States from 2006 to 2020. Starbucks had an ACSI score of 78 in 2020.


The Starbucks Corporation is a coffeehouse chain based in Seattle which operates more than 31 thousand stores worldwide (as of 2019). Starbucks, which became a publicly traded company on June 26, 1992, generated nearly 26.51 billion U.S. dollars in revenue in the 2019 fiscal year.

In its company-operated stores Starbucks generates 74 percent of revenue from the sale of beverages, 20 percent from food sales and one percent from the sale of packaged and single serve coffees. Another five percent of retail sales are attributable to coffee-making equipment and other merchandise.

The United States is Starbucks’ biggest and most important market. In 2019, revenues from Starbucks Americas segment amounted to more than 16 and a half billion U.S. dollars. The Americas segment comprises over 13,000 stores in the U.S., Canada, Mexico, Puerto Rico, Brazil Chile and other American countries with around 86 percent of those stores located in the United States.

Starbucks’ main competitors are quick-service restaurants and specialty coffee shops such as McDonald’s with it McCafé brand, Caribou Coffee or Dunkin’ Donuts. Since the coffee shop market is segmented and fragmented to varying degrees Starbucks faces differing competitors depending on the country / region of operation. In Canada for example the fast casual restaurant chain Tim Hortons, which operates nearly five thousand stores in Canada compared to Starbucks,' 1,607, is one of Starbucks’ strongest competitors.

More statistics and facts on Starbucks

American customer satisfaction index scores of Starbucks in the United States from 2006 to 2020*

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Release date

July 2020


United States

Survey time period

2006 to 2020

Supplementary notes

*The American Customer Satisfaction Index (ACSI) scores on a 0-100 scale at the national level with 100 being the highest and best possible score. The ACSI is an economic indicator based on modeling of customer evaluations of the quality of goods and services purchased in the United States and produced by both domestic and foreign firms with substantial U.S. market shares. Subjects of investigation are 10 economic sectors, 47 industries (including e-commerce and e-business), more than 225 companies, and over 200 federal or local government services.
Limited Service Restaurant - Establishments whose patrons generally order or select items and pay before eating. Food and drink may be consumed on premises, taken out, or delivered to customers' locations.
Date given is date accessed.

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