American customer satisfaction index scores of Starbucks in the United States from 2006 to 2017*

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ACSI score
200677
200778
200877
200976
201078
201180
201276
201380
201476
201574
201675
201777

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This statistic shows the American customer satisfaction index scores of Starbucks in the United States from 2006 to 2017. Starbucks had an ACSI score of 77 in 2017.
Starbucks

The Starbucks Corporation is a coffeehouse chain based in Seattle which operates more than 25 thousand stores worldwide (as of 2016). Just over 50 percent (around 7,880) of all Starbucks stores were company-operated stores, from which Starbucks generates around 79 percent of its revenue. Around 5,292 stores are licensed stores. Starbucks, which became a publicly traded company on June 26, 1992, generated around 21.32 billion U.S. dollars in revenue in the 2016 fiscal year.

In its company-operated stores Starbucks generates 74 percent of revenue from the sale of beverages, 19 percent from food sales and three percent from the sale of packaged and single serve coffees. Another four percent of retail sales are attributable to coffee-making equipment and other merchandise.

The United States is Starbucks’ biggest and most important market. In 2016, revenues from Starbucks Americas segment amounted to more than 14 billion U.S. dollars. The Americas segment comprises over 13,000 stores in the U.S., Canada, Mexico, Puerto Rico, Brazil Chile and other American countries with around 86 percent of those stores located in the United States.

Starbucks’ main competitors are quick-service restaurants and specialty coffee shops such as McDonald’s with it McCafé brand, Caribou Coffee or Dunkin’ Donuts. Since the coffee shop market is segmented and fragmented to varying degrees Starbucks faces differing competitors depending on the country / region of operation. In Canada for example the fast casual restaurant chain Tim Hortons, which operates 3,802 stores in Canada compared to Starbucks' 1,399, is one of Starbucks’ strongest competitors.

More statistics and facts on Starbucks
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Release date
July 2017
Region
United States
Survey time period
2006 to 2017
Supplementary notes
* The American Customer Satisfaction Index (ACSI) scores on a 0-100 scale at the national level with 100 being the highest and best possible score. The ACSI is an economic indicator based on modeling of customer evaluations of the quality of goods and services purchased in the United States and produced by both domestic and foreign firms with substantial U.S. market shares. Subjects of investigation are 10 economic sectors, 47 industries (including e-commerce and e-business), more than 225 companies, and over 200 federal or local government services.
Limited Service Restaurant - Establishments whose patrons generally order or select items and pay before eating. Food and drink may be consumed on premises, taken out, or delivered to customers' locations.

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