Importance of Super Bowl components to TV viewers 2020, by gender

The Super Bowl is one of the sporting and cultural highlights of the year in the United States. The event is about more than just a game of football, with the commercials and half time show becoming an attraction in themselves. During a January 2020 survey, 20 percent of female respondents stated that the commercials were the most important part of the Super Bowl.

Most important part of the Super Bowl according to consumers in the United States in 2020, by gender

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Source

Release date

January 2016

Region

United States

Survey time period

January 2-9, 2020

Number of respondents

7,267 respondents

Age group

18 years and older

Method of interview

Computer-assisted personal interviews (CAPI)

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