General and administrative expenses of Domino's Pizza 2006-2019

The general and administrative expenses of Domino’s Pizza increased by 9.8 million U.S. dollars in 2019, amounting to 382.3 million U.S. dollars. Expenses have risen by around 100 million U.S. dollars since 2015.

Online orders deliver success

If companies want to compete in the pizza industry, they must provide customers with an option to order food digitally – orders placed online using the Domino’s Pizza website and mobile app accounted for more than half of the company’s global retail sales in 2018. Domino’s continues to invest in technological initiatives that aim to strengthen the brand worldwide, and this was one reason for the expenses increase. In 2018, the company provided customers with a new delivery option: Domino’s Hotspots. This allowed online-only orders to be delivered to spots without a traditional address, such as parks and sports fields.

Reaping the rewards of a rising ad spend

Rising advertising costs were another contributor to the higher expenses of Domino’s Pizza in 2018. The company stepped up its advertising campaign in the United States, spending around 35 million U.S. dollars more than the previous year. However, the increased spend may have been justified because retail sales from its company-owned and franchised stores across the country increased by around 666 million U.S. dollars during the same period. With retail sales of 6.59 billion U.S. dollars in the United States in 2018, Domino’s Pizza was the leading pizza chain in the country.

General and administrative expenses of Domino's Pizza worldwide from 2006 to 2019

Expense in million U.S. dollars
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Source

Release date

February 2020

Region

Worldwide

Survey time period

2006 to 2019

Special properties

Fiscal year ended December 29 of each year.

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Statistics on "Domino's Pizza"

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