Visitors to leading mobile retail websites 2011, by gender

This statistic shows the active mobile website reach for the five leading mobile retailers in December 2011, by gender. During that period of time, 58 percent of Walmart's mobile site visitors were female.

Gender distribution of visitors to leading mobile retail websites in December 2011

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Release date

March 2012


United States

Survey time period

December 2011

Age group

8-19 years

Special properties

iPhone and Android users

Supplementary notes

According to the source, data are based on metering of the smartphones of 5,000 U.S. iPhone and Android users aged 18 and older.

The leading reaching retail mobile app/sites are Amazon, Best Buy, eBay, Target and Walmart.

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Statistics on "Mobile commerce in the United States"

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