Modern sporting rifles in the U.S. - place of purchase 2010

This graph shows the most recent place of purchase of modern sporting rifles (MSRs) by U.S. MSR owners. 25% of respondents bought their most recent MSR through an internet website.

Where did you purchase your most recent modern sporting rifle (MSR)?

Characteristic	Percentage of purchases
Independent Retail Store	39%
Internet website	25%
Gun Show	10%
Chain / Big Box Retail Store	6%
Received as gift	2%
Direct Mail Catalog	1%
Other	16%

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Release date

December 2010

More information

Region

United States

Survey time period

August 15. - November 15., 2010

Number of respondents

7,305 respondents

Age group

8-19 years

Special properties

Respondents own at least one modern sporting rifle (MSR)

Method of interview

Online survey

Supplementary notes

Survey participation was promoted via online banner ads on various websites, blogs and e-newsletters geared toward firearm ownership and hunting.

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