Influences purchase modern sporting rifles U.S. 2010 | Statista

This graph details the factors considered by modern sporting rifle (MSR) owners when purchasing their most recent MSR. Accuracy, reliabilty and the reputation of the manufacturer featured as prominent concerns in the purchase of a MSR.

How important were each of the following reasons for buying your most recent modern sporting rifle (MSR)?

Characteristic	1 = not important & 10 = very important
Accuracy	9.05
Reliable	8.93
Reputation of manufacturer	8.3
Availability of ammunition	8.1
Fits body type	8.1
Availability of parts	8.08
Easy to shoot	7.85
Ability to accessorize	7.52
To avoid any future ban	7.31
Aesthetically pleasing	6.95
Light weight	6.78
Price	6.72
Low cost of ammo	6.59
Low recoil	6.07
Ability to compete	5.23
To shoot competitively	5.02
Taught to use in military / L.E.	3.9
Recommended by retailer	3.5
My friends / family had one	3.45

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Release date

December 2010

More information

Region

United States

Survey time period

08/15/2010 to 11/15/2010

Number of respondents

7,262 respondents

Age group

8-19 years

Special properties

Respondents own at least one modern sporting rifle (MSR)

Method of interview

Online survey

Supplementary notes

Survey participation was promoted via online banner ads on various websites, blogs and e-newsletters geared toward firearm ownership and hunting.

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