Factors influencing the purchase of modern sport rifles U.S. 2010

How important were each of the following reasons for buying your most recent modern sporting rifle (MSR)?

Factors influencing the purchase of modern sport rifles U.S. 2010 This graph details the factors considered by modern sporting rifle (MSR) owners when purchasing their most recent MSR. Accuracy, reliabilty and the reputation of the manufacturer featured as prominent concerns in the purchase of a MSR.
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How important were each of the following reasons for buying your most recent modern sporting rifle (MSR)?

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1 = not important & 10 = very important
Accuracy9.05
Reliable8.93
Reputation of manufacturer8.3
Availability of ammunition8.1
Fits body type8.1
Availability of parts8.08
Easy to shoot7.85
Ability to accessorize7.52
To avoid any future ban7.31
Aesthetically pleasing6.95
Light weight6.78
Price6.72
Low cost of ammo6.59
Low recoil6.07
Ability to compete5.23
To shoot competitively5.02
Taught to use in military / L.E. 3.9
Recommended by retailer3.5
My friends / family had one3.45
1 = not important & 10 = very important
Accuracy9.05
Reliable8.93
Reputation of manufacturer8.3
Availability of ammunition8.1
Fits body type8.1
Availability of parts8.08
Easy to shoot7.85
Ability to accessorize7.52
To avoid any future ban7.31
Aesthetically pleasing6.95
Light weight6.78
Price6.72
Low cost of ammo6.59
Low recoil6.07
Ability to compete5.23
To shoot competitively5.02
Taught to use in military / L.E. 3.9
Recommended by retailer3.5
My friends / family had one3.45
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This graph details the factors considered by modern sporting rifle (MSR) owners when purchasing their most recent MSR. Accuracy, reliabilty and the reputation of the manufacturer featured as prominent concerns in the purchase of a MSR.
Show more
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