Unit shipments of digital televisions in the U.S. 2012-2017

In the fourth quarter of 2017, it is projected that more than 21.5 million digital televisions would be shipped in the United States alone. Digital television shipments have remained relatively stable over the measured period, with total shipment figures peaking around the fourth quarter or holiday season each year. From a worldwide perspective, hundreds of millions of individual televisions are sold each year.

TV industry

Despite the growing popularity of alternative consumer electronic devices such as smartphones and tablets, the television market has continued to grow. In fact, the total number of TV households around the world reached an all-time high in 2017, growing by hundreds of millions of households since 2010. Although the technology is extremely popular in the US, the biggest market for television sales is Asia, which accounts for over one third of all tv sales. In terms of revenues, annual television industry figures continue to consistently eclipse 100 billion U.S. dollars. The television remains an important and widely used consumer electronic around the world and innovations in terms of screen resolution, internet connectivity, and application compatibility help to ensure the technology’s continuing relevance.

Digital television unit shipments in the United States from 1st quarter 2012 to 4th quarter 2017

Unit shipments in millions
Q4 '1721.57
Q3 '175.73
Q2 '176.15
Q1 '176.02
Q4 '1621.42
Q3 '166.06
Q2 '166.11
Q1 '166.08
Q4 '1521.51
Q3 '156.42
Q2 '156.05
Q1 '156.17
Q4 '1420.24
Q3 '145.63
Q2 '145.91
Q1 '145.8
Q4 '1323.89
Q3 '135.87
Q2 '136.24
Q1 '135.57
Q4 '1218.42
Q3 '127.92
Q2 '127.39
Q1 '126.57
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Release date

December 2016


United States

Survey time period

2012 to 2016

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