Chuck E. Cheese’s
Chuck E. Cheese’s is a brand of family entertainment centers operated by CEC Entertainment Inc. The company was founded in 1977 by Nolan Bushnell and is now headquartered in Irving, Texas. Since its inception the entertainment focus has been on arcade games and the primary menu focus is pizza, with other items such as salads, sandwiches and desserts also being offered. The total revenue of Chuck E. Cheese's was 905.31 million U.S. dollars in 2016, of which about 415 million U.S. dollars was attributable to food and beverage sales, and 490 million U.S. dollars to entertainment and merchandise sales.
There were a total of 747 stores in operation in 2016, most of them company-owned (559). The majority of the Chuck E. Cheese’s entertainment centers are located in the United States.
Store operating costs of Chuck E. Cheese's amounted to 713.95 million U.S. dollars in 2016. Labor expenses (251.43 million U.S. dollars) made up the largest share of operating costs. Food, beverage, entertainment and merchandise expenses were 104.32 million U.S. dollars. Other operating expenses included rental costs and depreciation and amortization.
The average annual sales per Chuck E. Cheese’s store were about 1.64 million U.S. dollars in 2016. According to Nielsen Scarborough research 5.58 million people in the U.S. had visited a Chuck E. Cheese’s within the last 30 days (as of spring 2016).