U.S. display ad impressions that are in-view, by ad size 2011

This statistic shows the percentage of U.S. display ad impressions which are in in-view as of December 2011, by ad size in pixels. During that month, comScore determined that leaderboard ad units had the highest in-view share with 74 percent. These 728x90 pixel ads are displayed across the top of a page.

Percentage of U.S. display ad impressions which are in in-view as of December 2011, by ad size in pixels

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Source

Release date

April 2012

Region

United States

Survey time period

December 2011

Supplementary notes

* By comScore’s definition, to be in-view, a user had to have seen 50% of an ad’s pixels for at least 1 second.

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Statistics on "Digital advertising formats in the U.S."

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