Preferred ermission-based promotional messaging channels in the U.S. 2012

This statistic shows U.S. online consumers' preferred communication channels for permission-based promotional messages* as of January 2012. 77 percent of the respondents stated that Email was their preferred channel for these kinds of promotional messages.

U.S. online consumers' preferred channels for permission-based promotional messages in 2012

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Release date

April 2012


United States

Survey time period

January 27, 2012 to February 1, 2012

Number of respondents

791 respondents

Age group

15 years and older

Special properties

Online consumers

Method of interview

Panel survey

Supplementary notes

*The source defines permission-based promotional messages as messages from companies whom consumers have granted permission to send them ongoing information.

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Statistics on "E-mail usage in the United States"

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