- Media & Advertising›
- Advertising & Marketing ›
Channels preferred by U.S. consumers for permission-based promotional messages
Channels preferred by U.S. consumers for permission-based promotional messages
Consumers: preferred channels for permission-based promotional messages in the United States in 2012
by Statista Research Department,
last edited
Apr 4, 2012
This statistic shows U.S. online consumers' preferred communication channels for permission-based promotional messages in January 2012. During this period of time, 77 percent of respondents stated they prefer to receive promotional messages via e-mail.
Consumers: preferred channels for permission-based promotional messages in the United States in 2012
Loading statistic...
| Share of respondents | |
|---|---|
| 77% | |
| Direct mail (letters, catalogs, postcards etc) | 9% |
| Text messaging (SMS) on a cell phone | 5% |
| 4% | |
| Telephone | 2% |
| 1% | |
| Mobile App | 1% |
| 0% |
| Share of respondents | |
|---|---|
| 77% | |
| Direct mail (letters, catalogs, postcards etc) | 9% |
| Text messaging (SMS) on a cell phone | 5% |
| 4% | |
| Telephone | 2% |
| 1% | |
| Mobile App | 1% |
| 0% |
Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Register now
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by Statista Research Department,
last edited
Apr 4, 2012
This statistic shows U.S. online consumers' preferred communication channels for permission-based promotional messages in January 2012. During this period of time, 77 percent of respondents stated they prefer to receive promotional messages via e-mail.
- Show sources information
- Show publisher information
- Release date
- April 2012
- Region
- United States
- Survey time period
- January 27, 2012 to February 1, 2012
- Number of respondents
- 1,481 respondents
- Age group
- 15 years and older
- Special properties
- Online consumers
- Method of interview
- Panel survey
Source
- Show sources information
- Show publisher information
- Release date
- April 2012
More information
- Region
- United States
- Survey time period
- January 27, 2012 to February 1, 2012
- Number of respondents
- 1,481 respondents
- Age group
- 15 years and older
- Special properties
- Online consumers
- Method of interview
- Panel survey
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
Statistics on "E-mail usage in the United States"
- Overview
The most important statistics
- Media usage in an internet minute as of March 2019Media usage in an online minute 2019
- Number of e-mail users worldwide from 2017 to 2023 (in millions)Number of e-mail users worldwide 2017-2023
- Number of sent and received e-mails per day worldwide from 2017 to 2023 (in billions)Number of e-mails per day worldwide 2017-2023
- Market share of the most used e-mail clients in 2018Global email client market share 2018
- Market share of the most used e-mail platforms as of December 2018Global email platform market share 2018
- E-mail user behavior
The most important statistics
- Share of workers in the United States who check their work e-mails outside of normal work hours as of June 2018, by frequencyU.S. workers checking work e-mails outside of normal work hours 2018, by frequency
- Share of workers in the United States who check their personal e-mails during normal work hours as of June 2018, by frequencyU.S. workers checking personal e-mails during normal work hours 2018, by frequency
- Frequency of checking e-mail in general according to workers in the United States as of June 2018U.S. workers checking their e-mails in general 2018, by frequency
- Situations in which workers in the United States have checked their work e-mail in the past month as of June 2018Situations in which U.S. workers have checked their work e-mail 2018
- Situations in which workers in the United States have checked their personal e-mail in the past month as of June 2018Situations in which U.S. workers have checked their personal e-mail 2018
- Share of workers in the United States who check their work e-mails while on vacation as of June 2018, by frequencyU.S. workers who check their work e-mails while on vacation in 2018, by frequency
- Devices used by workers in the United States to regularly check their e-mails as of June 2018E-mail access devices used by U.S. workers 2018
- How do you register when using a new digital service, platform or product?Registration method for new digital services in the U.S. 2018
- E-mail marketing
The most important statistics
- Distribution of online advertising revenue in the United States from 2016 to 2018, by typeDistribution of online advertising revenue in the U.S. from 2016 to 2018, by type
- Advertising expenditure in the United States in 2016 and 2020, by medium (in billion U.S. dollars)Advertising spending in the U.S. 2016-2020, by medium
- E-mail marketing performance metrics worldwide in 1st half of 2019, by transaction typeE-mail marketing performance metrics worldwide 2019, by transaction type
- E-mail marketing performance metrics worldwide in 1st half of 2018, by sender typeE-mail marketing performance metrics worldwide 2018, by business type
- E-mail inbox placement rate worldwide in 2018, by industryE-mail inbox placement rate worldwide 2018, by industry
- Best performing e-mail marketing lead capture tools in terms of conversion according to marketers in the United States as of January 2019Leading e-mail marketing lead capture tools for conversion U.S. 2019
- Number of e-mail service platforms/providers (ESP) used by marketers worldwide as of November 2018Number of e-mail providers used by global marketers in 2018
- Leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018Factors influencing the choice of e-mail marketing providers worldwide in 2018
- E-mail spam
The most important statistics
- Distribution of e-mail antivirus activations in 2018, by countryCountries most targeted by malicious mailshots 2018
- Leading countries of origin for unsolicited spam e-mails in 1st quarter 2019, by share of worldwide spam volumeSpam e-mail: leading countries of origin of spam 2019
- Global spam volume as percentage of total e-mail traffic from 2007 to 2018Spam: share of global email traffic 2007-2018
- Global spam volume as percentage of total e-mail traffic from January 2014 to March 2019, by monthSpam: share of global email traffic 2014-2019
- Global e-mail spam rate from 2012 to 2018E-mail spam rate worldwide 2012-2018
- Number of attempts by business email compromise (BEC) scams worldwide from 2017 to 2018Global CEO fraud volume 2017-2018
- Distribution of attempted business email compromise (BEC) scams worldwide in 2018, by spoofed specific positionsShare of attempts of CEO fraud 2018, by spoofed specific positions
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Distribution of personal written communications channels in the U.S. 2012
- Preferred ermission-based promotional messaging channels in the U.S. 2012
- U.S. survey: change in personal communications channel preferences
- Change in permission-based promotional channel preferences 2008-2012
- International view on Obama's handling of interational policies
- U.S. consumer poll: favorite pizza toppings 2013
- Most important reasons for cooking on a gas grill in the U.S. 2011
- Car insurance brand preferences of Americans in the 1st half of 2016, by age
- Women who watch/read the ads they see online in 2014
- Bar soap brand preferences in the U.S. in 2016, by age group
- Coffee maker brand preferences in the U.S. in 2016, by gender
- Yogurt brand preferences in the U.S. in 2016, by age group
- Granted permission for organ donations in U.S. adults 2005-2012
- Willingness to admit working for a bank or political engagement in UK 2014
- Toilet paper brand preferences of Americans in the 1st quarter of 2016, by region
Studies
- State of Voice Technology for Brands
- US Public Libraries Marketing and Communications Landscape
- The 2012 Channel Preference Survey
- Advertising in Japan
- Public relations
- Marketing personalization
- Digital marketing in Denmark
- 2016 Canadian Social Media Monitor
- B2C Marcomm Personalization
- The Belgian CMO Marketing Survey 2018
- 2019 State of Email Report
- Digital marketing in Sweden
- B2C Content Marketing 2019
- B2C Content Marketing 2018
- Brandz - Top 100 most valuable Chinese brands 2018
Statistics on "E-mail usage in the United States - Overview"
Statistics on "E-mail usage in the United States - E-mail user behavior"
- U.S. workers checking work e-mails outside of normal work hours 2018, by frequency
- U.S. workers checking personal e-mails during normal work hours 2018, by frequency
- U.S. workers checking their e-mails in general 2018, by frequency
- Situations in which U.S. workers have checked their work e-mail 2018
- Situations in which U.S. workers have checked their personal e-mail 2018
- U.S. workers who check their work e-mails while on vacation in 2018, by frequency
- E-mail access devices used by U.S. workers 2018
- Registration method for new digital services in the U.S. 2018
Statistics on "E-mail usage in the United States - E-mail marketing"
- Distribution of online advertising revenue in the U.S. from 2016 to 2018, by type
- Advertising spending in the U.S. 2016-2020, by medium
- E-mail marketing performance metrics worldwide 2019, by transaction type
- E-mail marketing performance metrics worldwide 2018, by business type
- E-mail inbox placement rate worldwide 2018, by industry
- Leading e-mail marketing lead capture tools for conversion U.S. 2019
- Number of e-mail providers used by global marketers in 2018
- Factors influencing the choice of e-mail marketing providers worldwide in 2018
- Open rates of marketing e-mails worldwide 2018, by industry
- Positive impact of AI use in e-mail marketing in the U.S. 2018
- Average order value of AI personalized marketing e-mails in the U.S. 2018
Statistics on "E-mail usage in the United States - E-mail spam"
- Countries most targeted by malicious mailshots 2018
- Spam e-mail: leading countries of origin of spam 2019
- Spam: share of global email traffic 2007-2018
- Spam: share of global email traffic 2014-2019
- E-mail spam rate worldwide 2012-2018
- Global CEO fraud volume 2017-2018
- Share of attempts of CEO fraud 2018, by spoofed specific positions
Further related statistics
- Distribution of personal written communications channels in the U.S. 2012
- Preferred ermission-based promotional messaging channels in the U.S. 2012
- U.S. survey: change in personal communications channel preferences
- Change in permission-based promotional channel preferences 2008-2012
- International view on Obama's handling of interational policies
- U.S. consumer poll: favorite pizza toppings 2013
- Most important reasons for cooking on a gas grill in the U.S. 2011
- Car insurance brand preferences of Americans in the 1st half of 2016, by age
- Women who watch/read the ads they see online in 2014
- Bar soap brand preferences in the U.S. in 2016, by age group
- Coffee maker brand preferences in the U.S. in 2016, by gender
- Yogurt brand preferences in the U.S. in 2016, by age group
- Granted permission for organ donations in U.S. adults 2005-2012
- Willingness to admit working for a bank or political engagement in UK 2014
- Toilet paper brand preferences of Americans in the 1st quarter of 2016, by region
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Please log in to access our additional functions
Register in seconds and access exclusive features.
Basic Account
|
Instant Access
Premium Account
| ||
|---|---|---|---|
Our services
Click the question mark for further information | Free |
$59 per month*
| |
| Basic statistics | |||
| Premium statistics | |||
|
Graph download
| |||
| Download PDF | |||
|
Excel download
| |||
| Register | Purchase now | ||
*Duration: 12 months, billed annually, single license
Yes, let me download!
...and make my research life easier.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.