Penetration of print book consumption in the U.S. 2011-2019
Print book sales statistics and consumption habitsPrinted books are performing well in the United States demonstrating perhaps surprising but positive growth in terms of unit sales. Print book sales in 2018 amounted to 695 million, the highest figure recorded since 2010.
Print books are still by far the most popular book format among U.S. adults, though data shows that there has been a drop in print book readership among adults who did not complete high school. Between 2018 and 2019, the share of adults in this category who had read a print book within the twelve months leading to the survey dropped by ten percent.
On a more positive note, a separate survey revealed that U.S. adults were able to list several key benefits to reading physical books. More than 80 percent of respondents said that reading print books helped them to learn about history, focus their attention, or find out about different cultures, and others found reading physical books useful for reducing their stress levels or enhancing their creativity.
Print also remains by far the most popular format for U.S. Bible readers, and when it comes to comics and graphic novels, print formats make up the vast majority of sales revenue, not just in the United States but across all of North America.