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Consumer trust in different types of advertising worldwide 2007-2015

Consumer trust in advertising worldwide from 2007 to 2015, by ad format

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Release date

October 2015



Survey time period

Q3 2007, Q3 2011, Q1 2013, Q1 2015

Number of respondents

2011: n = 28,000; 2013: n = 29,000; 2015: n > 30,000

Special properties

global average; based on the online population

Supplementary notes

Figures for the period 2007 to 2013 come from earlier Nielsen releases.
Figures missing from the graph were not provided by the source.

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Statistics on "Advertising worldwide"

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