Consumer trust in advertising in the Middle East and in Africa 2015

The graph presents levels of consumer trust in advertising in the Middle East and in Africa in 2011, 2013 and 2015. Personal recommendation was the most trusted form of advertising in 2011, with 90 percent of respondents stating that they somewhat or completely trusted recommendation they got from people they knew.

To what extent do you trust the following forms of advertising?

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Release date

October 2015

More information

Region

Africa, MENA

Survey time period

2011: August 30 to September 16, 2011; 2013: Q1 2013; 2015: February 23 to March 13, 2015

Number of respondents

2011: n = 28,000 in 55 countries worldwide; 2013: n = 29,000 in 58 countries; 2015: n > 30,000 in 60 countries

Special properties

respondents with internet access only

Supplementary notes

In 2011, 28,000 people were interviewed worldwide. In 2013, 29,000 people were interviewed worldwide. In 2015, more than 30,000 people were interviewed worldwide. The study does not provide a separate number for the Middle East and Africa only.

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