Consumer trust in advertising in the Middle East and in Africa 2011-2015

To what extent do you trust the following forms of advertising?

Consumer trust in advertising in the Middle East and in Africa 2011-2015 The graph presents levels of consumer trust in advertising in the Middle East and in Africa in 2011, 2013 and 2015. Personal recommendation was the most trusted form of advertising in 2011, with 90 percent of respondents stating that they somewhat or completely trusted recommendation they got from people they knew.
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To what extent do you trust the following forms of advertising?

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201120132015
Recommendations from people I know90%84%85%
Branded websites71%74%76%
Brand sponsorships62%71%73%
Consumer opinions posted online69%67%71%
Editorial content such as newspaper articles67%72%71%
Ads on TV57%67%70%
Ads in newspapers58%69%69%
Ads in magazines56%66%65%
Billboards and other outdoor advertising59%64%64%
TV program product placements52%64%64%
Ads on radio50%61%62%
E-mails I signed up for51%55%59%
Ads before movies47%55%57%
Ads on social networks49%56%57%
Online video ads44%51%55%
Ads served in search engine results46%50%52%
Ads on mobile devices44%48%49%
Online banner ads42%49%49%
Text ads on mobile phones40%43%41%
201120132015
Recommendations from people I know90%84%85%
Branded websites71%74%76%
Brand sponsorships62%71%73%
Consumer opinions posted online69%67%71%
Editorial content such as newspaper articles67%72%71%
Ads on TV57%67%70%
Ads in newspapers58%69%69%
Ads in magazines56%66%65%
Billboards and other outdoor advertising59%64%64%
TV program product placements52%64%64%
Ads on radio50%61%62%
E-mails I signed up for51%55%59%
Ads before movies47%55%57%
Ads on social networks49%56%57%
Online video ads44%51%55%
Ads served in search engine results46%50%52%
Ads on mobile devices44%48%49%
Online banner ads42%49%49%
Text ads on mobile phones40%43%41%
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The graph presents levels of consumer trust in advertising in the Middle East and in Africa in 2011, 2013 and 2015. Personal recommendation was the most trusted form of advertising in 2011, with 90 percent of respondents stating that they somewhat or completely trusted recommendation they got from people they knew.
Show more
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