U.S. e-reader owners, by age 2010-2012

The statistic illustrates the percentage of each age group who owned a e-reader. In the United States, E-book reader ownership is most popular with adults under age 50. In mid-January 2012, 18 percent of U.S. adults between 18 and 29 years old owned an e-reader.

Age distribution of e-reader owners in the United States from November 2010 to January 2012

Age group	November 2010	mid-December 2011	mid-January 2012
18-29	6%	7%	18%
30-49	5%	12%	24%
50-64	9%	11%	19%
65 and older	4%	8%	12%

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Release date

April 2012

More information

Region

United States

Survey time period

November 2010 to mid January 2012

Number of respondents

2,008 respondents

Age group

8-19 years

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

The December 2011 and January 2012 results shown here are from three new surveys by the Pew Research Center’s Internet & American Life Project. The December 2011 results are from a survey of 2,986 people age 16 and older conducted November 16-December 21, 2011. The survey was conducted in English and Spanish and on landline and call phones.The January 2012 results are from a combination of two surveys, one conducted January 5-8, 2012 of 1,000 adults age 18 and older and the other conducted January 12-15, 2012 among a sample of 1,008 adults.The January surveys were conducted on landline and cell phones. They were conducted only in English.

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