Preferences towards acquiring audiobooks in the U.S. 2011

This graph illustrats the preferences of U.S. audiobook listeners to get audiobooks as of December 2011. 32 percent of audiobook listeners in the United States prefer to purchase their own copies of audiobooks.

When you want to consume audiobooks, do you prefer purchasing your own copy, or borrowing it from a library or some other source?

Characteristic	Share of respondents
Purchase	32%
Borrow	61%
No preference	4%

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Release date

April 2012

More information

Region

United States

Survey time period

November 16 to December 21, 2011

Number of respondents

n = 415

Age group

16 years and older

Special properties

audiobook listeners

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

The source does not provide detailed information regarding the questions and possible answers of the survey. The wording chosen here might therefore differ slightly from the wording of the survey.
Results are from a survey of 2,986 people age 16 and older conducted November 16-December 21, 2011. The survey was conducted in English and Spanish and on landline and cell phones.

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