• Primetime TV viewership in the U.S. by platform 2016 | Statistic

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Distribution of primetime TV viewership in the U.S. 2016

Share of primetime TV viewing time in the United States in 2016, by platform

Distribution of primetime TV viewership in the U.S. 2016

This statistic shows a genre breakdown of primetime TV viewership in the United States in 2011/2012. Sitcoms accounted for 11 percent of total primetime viewership between September 2011 and January 2012. A season earlier, reality TV took the largest share of primetime TV programming.

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This statistic shows a genre breakdown of primetime TV viewership in the United States in 2011/2012. Sitcoms accounted for 11 percent of total primetime viewership between September 2011 and January 2012. A season earlier, reality TV took the largest share of primetime TV programming.

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Release date: May 2017

Region: United States
Survey time period: 2016
Special properties: live + 15 day DVR

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Industry financials

The most important statistics

Compound annual growth rate of the media and entertainment spending in the United States between 2016 and 2021, by sectorGrowth of the media and entertainment spending in the U.S. 2016-2021, by sector
Estimated revenue of TV broadcasters in the United States from 2005 to 2016 (in million U.S. dollars)Revenue of U.S. TV broadcasters 2005-2016
Revenue of TV broadcasters in the United States from 2010 to 2016, by source (in billion U.S. dollars)Revenue of U.S. TV broadcasters 2010-2016, by source
Estimated expenses of U.S. TV broadcasters from 2007 to 2016 (in billion U.S. dollars)Expenses of U.S. television broadcasters 2007-2016
Local television station revenue in the United States from 2016 to 2020 (in billion U.S. dollars)Local TV station revenues in the U.S. 2016-2020,
Television subscription revenue in the United States from 2011 to 2020 (in billion U.S. dollars)TV subscription revenue in the U.S. 2011-2020
Revenue of television stations in the United States in 2016, by owner typeRevenue of the TV stations in the U.S. 2016, by owner
Value of mergers and acquisitions in the broadcast TV sector in the United States from 1st quarter 2010 to 1st quarter 2016 (in million U.S. dollars)Value of M&A deals in broadcast TV sector in the U.S. 2010-2016

Market data

The most important statistics

Number of commercial TV stations in the United States from 1950 to 2017Number of commercial TV stations in the U.S. 1950-2017
Number of TV households in the United States from season 2000-2001 to season 2017-2018 (in millions)Number of TV households in the U.S. 2000-2018
Number of TV households in North America from 2010 to 2021, by platform (in millions)Number of TV households in North America 2010-2021, by platform
Number of TV households in the largest local TV markets in the United States in the broadcast season 2017-2018TV households in the largest local TV markets in the U.S. 2017
Daily reach of various media in the United States in spring 2016Media reach in the U.S. 2016
Weekly TV reach in the United States in March 2017, by ageTV reach in the U.S. March 2017, by age
Internet-connected TV penetration rate in the United States from 2014 to 2017Connected TV penetration rate in the U.S. 2017

Employment data

The most important statistics

Total employment in U.S. broadcasting industries from 2001 to 2018 (in 1,000s)Employment in U.S. broadcasting industries 2001-2018
Unemployment rate in the U.S. broadcasting* industry from 2001 to 2017Unemployment rate in the U.S. broadcasting industry 2001-2017
Average hourly earnings of all employees in U.S. broadcasting industries from 2007 to 2017 (in U.S. dollars)Average hourly earnings in U.S. broadcasting industries 2007-2017

Market leaders

The most important statistics

Leading cable networks in the United States in 2017, by number of primetime viewers (in millions)Leading cable networks in the U.S. 2017
Leading cable networks in the United States in April 2018, by number of primetime viewers (in millions)U.S. cable networks: number of primetime viewers 2018
Leading cable networks in the United States in July 2018, by number of total day viewers (in thousands)Cable networks: number of viewers in the U.S. July 2018
Leading ad supported broadcast and cable networks in the United States in 2017, by average number of viewersMost watched TV networks in the U.S. 2017
Leading cable news networks in the United States in April 2018, by number of primetime viewers (in 1,000s)U.S. cable news networks: number of viewers April 2018
Leading new network TV series in the United States in the 2016-17 season, by number of viewers (in millions)Most watched new network TV series in the U.S. 2016
Level of trust in TV networks in the United States in 2017, by genreTrust in TV networks U.S. 2017
Combined evening news audiences on U.S. television networks from 2008 to 2016 (in millions)Evening news audiences on U.S. television networks 2008-2016

Consumer behavior

The most important statistics

Weekly TV reach in the United States in March 2017, by ageTV reach in the U.S. March 2017, by age
Share of primetime TV viewing time in the United States in 2016, by platformDistribution of primetime TV viewership in the U.S. 2016
How do you most often decide to watch a new TV series?Leading sources of discovering new TV shows among Millennials in the U.S. 2017
Distribution of binge viewers in the United States in the United States in 2017, by ageBinge viewing habits in the United States in 2017, by age
What kind of content do you binge view?Binge viewing: types of content watched in the U.S. 2016
Which of the following sources is your main method for binge viewing?Binge viewing: devices used in the U.S. 2016
Would you prefer the ability to make your own pay TV package by selecting only the channels you want to watch?Interest in tailored pay-TV packages in North America 2017
TV consumption methods Millennials in the United States as of April 2017Ways in which Millennials watch TV in the U.S. as of 2017

Time spent

The most important statistics

Daily time spent watching TV per capita in the United States from 2013 to 2020 (in minutes)U.S. media usage - time spent watching television 2013-2020
Average daily time spent watching TV per capita in the United States in 2017, by gender (in hours)U.S. TV consumption: average viewing time in 2017, by gender
Average daily time spent watching TV per capita in the United States in 2017, by age group (in hours)U.S. TV consumption: daily viewing time in 2017, by age
Weekly time spent with traditional TV among Millennials in the United States from 1st quarter 2015 to 2nd quarter 2017 (in minutes)Time spent with traditional TV among young adults in the U.S. 2017
Weekly time 12- to 17-year-olds spend watching TV in the United States in 4th quarter 2016, by source (in hours)Time U.S. teens spent with TV 2016
Weekly time spent watching TV among Baby Boomers in the United States from 3rd quarter 2014 to 3rd quarter 2016, by platform (in hours)Baby Boomers: weekly time spent watching TV 2014-2016
Monthly time spent watching selected online streaming services per household in the United States as of April 2017 (in hours)Monthly time spent using streaming services in the U.S. 2017

Content

The most important statistics

Number of original scripted TV series in the United States from 2009 to 2017Number of scripted TV series in the U.S. 2009-2017
Leading syndicated TV programs in the United States from August 2016 to August 2017Leading syndicated programs on U.S. TV 2017
Leading single telecast TV programs in the United States in 2017, based on total viewers (in millions)Top 10 single telecast TV programs in the U.S. 2017
Leading cable TV series in the United States in Fall 2016, by number of viewers (in millions)Most watched cable TV series in the U.S. 2016
Leading broadcast TV shows in the United States in 2016, by Millennial ratingsMillennials: TV shows with the highest ratings in the U.S. 2016
Leading TV series in the United States as of March 2018, by production costs per episode (in million U.S. dollars)Most expensive TV shows produced as of 2018
Which offline news brands have you accessed in the last week? Leading offline news brands in the U.S. 2017
Video consumption worldwide as of February 2017, by platform and typeGlobal video consumption worldwide on selected platforms 2017, by type

Advertising

The most important statistics

Local TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)Local TV ad spend in the U.S. 2010-2021
Leading advertisers on cable TV networks in the United States in 2017, by ad spend (in million U.S. dollars)Largest advertisers on cable TV networks in the U.S. 2017
Share of online TV in TV advertising revenue in the United States from 2012 to 2018Share of online TV in TV advertising revenue in the U.S. 2012-2018
Long-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2011 to 4th quarter 2017 (in million U.S. dollars)Long-form DRTV ad spend in the U.S. 2005-2017
Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017 (in million U.S. dollars)Short-form DRTV quarterly spend in the U.S. 2010-2017
Leading movie commercials in the United States from June 4 to June 10, 2018, by television advertising spending (in million U.S. dollars)Leading trailers in the U.S. June 2018, by weekly TV ad spend
Leading TV shows on broadcast TV in the United States during the 2016/17 TV season, by cost of a 30-second spot (in U.S. dollars)Priciest shows for advertisers on broadcast TV in the U.S. 2016/17

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