Reasons for UK users' unsubscription from e-mail marketing in 2011

Published by Statista Research Department, Apr 26, 2012
This statistic shows the reasons of UK users' disengagement with companies' e-mails in September 2011. 46 percent of UK users stated that they unsubscribed from e-email marketing services because they felt bombarded with messages.

Reasons why UK users have disengaged with companies through email in September 2011 (in percent)

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Release date

April 2012

Region

United Kingdom

Survey time period

September 2011

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Financials

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Marketer use

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