U.S. parents - interest in mobile marketing offers by product type 2012 | Statista

This statistic depicts the types of products, sales and/or promotions U.S. parents would be interested in receiving alerts about in 2012, broken down by the age of their children. Among the respondents, 31 percent of parents with children under six years of age were interested in receiving alerts about bar or night club promotions.

What types of products, sales and/or promotions, if any, would you be interested in receiving alerts about?

Product type	Parents of children under 6 years of age	Parents of children aged 6 to 12
Coffee and beverage promotions	50%	34%
Beauty and fashion promotions	38%	34%
Travel services and promotions	35%	26%
Bar or night club promotions	31%	20%
Health related offers, including gym, etc.	24%	20%
Convenience store products	27%	16%
Sporting goods and equipment	23%	15%
Home furnishings	28%	15%
Infant and child-related products/services/events	26%	16%
Other	1%	10%

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Release date

August 2012

More information

Region

United States

Survey time period

February 2012

Number of respondents

n = 2,262

Age group

18 years and older

Special properties

responses from those who are at least somewhat interested in receiving text alerts

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