This statistic illustrates the score of Russian consumers on MasterCard's own Mobile Payment Readiness Index (MPRI). The index covers three varieties of mobile payments: person to person (P2P), mobile e-commerce (m-commerce), and mobile payments at the point of sale (POS), and measures the customers' willingness and readiness, as well as their actual implementation of these three payment methods. In 2012, 11 percent of Russian consumers were familiar with mobile payments at the point of sale and 10 percent were willing to try them.
Readiness and willingness to use mobile payment methods in Russia in 2012
The MPRI is fundamentally a data-driven index. It includes 50 variables comprising six components. MasterCard weighted each of these components, combining the results to create a unitary score on a 100-point scale for each of the 34 countries. The components are a mix of quantitative and qualitative data. Five of the components—Environment, Infrastructure, Regulation, Consumer Readiness, and Financial Services—are in large part quantitative. The remaining one—Mobile Commerce Clusters—is a more qualitative assessment of readiness.
The source does not mention the age group of the respondents.
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MasterCard. (May 7, 2012). Readiness and willingness to use mobile payment methods in Russia in 2012 [Graph]. In Statista. Retrieved July 09, 2020, from https://www.statista.com/statistics/224481/readiness-to-use-mobile-payments-in-russia/
MasterCard. "Readiness and willingness to use mobile payment methods in Russia in 2012." Chart. May 7, 2012. Statista. Accessed July 09, 2020. https://www.statista.com/statistics/224481/readiness-to-use-mobile-payments-in-russia/
MasterCard. (2012). Readiness and willingness to use mobile payment methods in Russia in 2012. Statista. Statista Inc.. Accessed: July 09, 2020. https://www.statista.com/statistics/224481/readiness-to-use-mobile-payments-in-russia/
MasterCard. "Readiness and Willingness to Use Mobile Payment Methods in Russia in 2012." Statista, Statista Inc., 7 May 2012, https://www.statista.com/statistics/224481/readiness-to-use-mobile-payments-in-russia/
MasterCard, Readiness and willingness to use mobile payment methods in Russia in 2012 Statista, https://www.statista.com/statistics/224481/readiness-to-use-mobile-payments-in-russia/ (last visited July 09, 2020)
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