How employees derive "meaning" from their work 2012, by generation

This survey details the responses of people as to how they define or derive "meaning" from their work across three different generations. 77% of respondents aged 19-30 listed the ability to excel or develop in their field as the most important factor.

How do you define or derive "meaning" from your work?

Gen Y: aged 19-30Gen Y: aged 31-48Baby Boomers: aged 49-66
Ability to excel / develop in my field77%74%67%
Connection with co-workers44%41%44%
Alignment to personal values41%43%47%
Connection with corporate strategy31%35%32%
Community involvement29%26%28%
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Release date

April 2012



Survey time period


Number of respondents

168,000 respondents

Age group

8-19 years

Method of interview

Online survey

Supplementary notes

Survey conducted among 168,000 respondents from 30 countries in the Americas, Asia Pacific (APAC) and Europe, Middle East and Africa (EMEA).
The survey focuses on the three main workforce generations – Gen Y (aged 19-30), Gen X (aged 31-48) and Baby Boomers (aged 49-66).

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Statistics on "Employment in the IT industry"

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