According to a survey conducted by Rakuten Insight in July 2024, 87 percent of respondents reported being familiar with Chanel as a luxury brand. Dior and Hermes were also among the most renowned luxury brands among Chinese consumers.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (September 4, 2024). Luxury brand awareness in China as of July 2024 [Graph]. In Statista. Retrieved December 11, 2024, from https://www.statista.com/statistics/225048/luxury-brand-awareness-in-china/
Rakuten Insight. "Luxury brand awareness in China as of July 2024." Chart. September 4, 2024. Statista. Accessed December 11, 2024. https://www.statista.com/statistics/225048/luxury-brand-awareness-in-china/
Rakuten Insight. (2024). Luxury brand awareness in China as of July 2024. Statista. Statista Inc.. Accessed: December 11, 2024. https://www.statista.com/statistics/225048/luxury-brand-awareness-in-china/
Rakuten Insight. "Luxury Brand Awareness in China as of July 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/225048/luxury-brand-awareness-in-china/
Rakuten Insight, Luxury brand awareness in China as of July 2024 Statista, https://www.statista.com/statistics/225048/luxury-brand-awareness-in-china/ (last visited December 11, 2024)
Luxury brand awareness in China as of July 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/225048/luxury-brand-awareness-in-china/