Tripadvisor, Inc.'s global revenue increased by around 20 percent in 2023 compared to the previous fiscal year, exceeding the figures reported before the coronavirus (COVID-19) pandemic. While the company's revenue worldwide reached nearly 1.6 billion U.S. dollars in 2019, it declined to 604 million U.S. dollars in the first year of the health crisis, then peaked at roughly 1.8 billion U.S. dollars in 2023.
The popularity of Tripadvisor in the U.S.
Founded in 2000, Tripadvisor has become one of the most popular travel destination and accommodation websites in the United States. As the regional breakdown of Tripadvisor, Inc.'s revenue shows, the U.S. is by far the company’s most profitable region, generating two-thirds of its total income in 2023. The regional distribution of website visits to tripadvisor.com also highlights the importance of this market, with the U.S. accounting for roughly 65 percent of total traffic.
How profitable are Tripadvisor's business segments?
In 2023, the Tripadvisor core business segment - which is composed of company-branded hotels, display and platform, experiences, and dining – generated just over one billion U.S. dollars. That year, Viator reported the second-highest figure, with revenue from that business segment surpassing 700 million U.S. dollars.
Revenue of Tripadvisor, Inc. worldwide from 2008 to 2023
(in million U.S. dollars)
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Tripadvisor. (February 16, 2024). Revenue of Tripadvisor, Inc. worldwide from 2008 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved February 14, 2025, from https://www.statista.com/statistics/225435/tripadvisor-total-revenue/?__sso_cookie_checker=failed
Tripadvisor. "Revenue of Tripadvisor, Inc. worldwide from 2008 to 2023 (in million U.S. dollars)." Chart. February 16, 2024. Statista. Accessed February 14, 2025. https://www.statista.com/statistics/225435/tripadvisor-total-revenue/?__sso_cookie_checker=failed
Tripadvisor. (2024). Revenue of Tripadvisor, Inc. worldwide from 2008 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: February 14, 2025. https://www.statista.com/statistics/225435/tripadvisor-total-revenue/?__sso_cookie_checker=failed
Tripadvisor. "Revenue of Tripadvisor, Inc. Worldwide from 2008 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Feb 2024, https://www.statista.com/statistics/225435/tripadvisor-total-revenue/?__sso_cookie_checker=failed
Tripadvisor, Revenue of Tripadvisor, Inc. worldwide from 2008 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/225435/tripadvisor-total-revenue/?__sso_cookie_checker=failed (last visited February 14, 2025)
Revenue of Tripadvisor, Inc. worldwide from 2008 to 2023 (in million U.S. dollars) [Graph], Tripadvisor, February 16, 2024. [Online]. Available: https://www.statista.com/statistics/225435/tripadvisor-total-revenue/?__sso_cookie_checker=failed