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Red Bull company's market share in the U.S. 2004-2019

In 2019, Red Bull held a carbonated soft drink (CSD) market share of almost two percent in the United States. The company’s share has grown significantly in the past 14 years. The Red Bull GmbH is an Austrian beverage company, mostly known for the energy drink Red Bull. The company is headquartered in Fuschl am See, Austria.

The leading energy drink brand

In 2019, Red Bull was the leading brand of energy drink in the United States, based on generated sales of close to three billion U.S. dollars. Monster Energy, one of Red Bull’s main competitors, ranked second that year, with just under 1.8 billion U.S. dollars’ worth of sales.

Energy drinks in the U.S.

In 2019, total energy drink sales reached just over 3.4 billion U.S. dollars in the United States. This type of beverage has become considerably more popular when compared to previous years, however it remains low on the list of favorites among Americans - energy drinks accounted for just over one percent of the beverages consumed by U.S. consumers in 2018. Other beverages, such as bottled water and CSD, were more popular: each of these two segments accounted for a consumption share of over 20 percent that year.

Red Bull company's market share in the United States from 2004 to 2019*

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Release date

May 2020


United States

Survey time period

2004 to 2019

Supplementary notes

*CSD (carbonated soft drink) market share by volume.
For this statistic, Red Bull is categorized as CSD company.

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Statistics on "Monster Beverage "

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