Market share of the Pepsi-Cola brand in the U.S. 2004-2018

In 2018, the Pepsi-Cola brand had a market share of roughly eight percent. With each consecutive year, the brand’s market share has been in decline. A decade earlier, Pepsi-Cola owned over ten percent of the market.

CSD competitors

PepsiCo’s carbonated soft drink (CSD) market share has likewise gotten smaller in recent years. Between 2004 and 2018, the company’s share decreased by approximately seven percent. Within that same period, Coca-Cola's CSD market share has remained stable at just over 40 percent. In 2018, Coca-Cola was also the leading liquid refreshment beverage (LRB) company by volume share, followed by PepsiCo. LRB companies with smaller shares included Nestlé Waters, Refresco, and Monster Beverage.

Nestlé Waters

Nestlé Waters is Nestlé AG’s bottled water division and is one of the largest bottled water companies in the world. The division is headquartered in Paris, France, and generates the bulk of its revenue in the United States and Canada each year. In 2018, Nestlé Waters generated sales of over four billion Swiss Francs in this region.

Market share of the Pepsi-Cola brand in the United States from 2004 to 2018

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Release date

May 2019


United States

Survey time period

2004 to 2018

Supplementary notes

* CSD (carbonated soft drink) market share by volume.

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Statistics on "Liquid refreshment beverage (LRB) brands: Pepsi"

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