Alibaba's annual revenue FY 2010-FY 2020
Alibaba Alibaba was originally founded in 1999 as a B2B e-commerce portal to connect Chinese manufacturers with overseas buyers. In 2003, the service expanded to include Taobao, a C2C e-commerce marketplace and in 2008 Tmall, a B2C online commerce platform focused on brands and online retail. To round off the digital offerings, group shopping and flash sale website Jujuasuan was launched in 2010.
Overall, the largest portion of Alibaba Group revenues are generated through Chinese-based e-commerce as company data states 332.8 billion yuan segment revenue in 2020. That year, retail e-commerce in China accounted for 65 percent of company revenue. International commerce retail totaled 24.3 billion yuan of annual revenues. Alibaba Group’s net income amounted to 140.4 billion yuan.
The group’s monetization model relies heavily on online marketing services including P2P marketing services, display marketing and promoted selling as well as commissions on transactions and storefront fees. Alibaba’s Chinese retail marketplaces had around 726 million annual active buyers.
Alibaba also holds stakes in online video company Youku Tudou and entertainment company Alibaba Pictures.