The statistic shows the annual revenue of the Alibaba Group from 2010 to 2019. In the fiscal year ending March 31, 2019, Chinese e-commerce corporation Alibaba recorded consolidated revenues of 376.8 billion yuan. This translates to approximately 54.5 billion U.S. dollars.

Alibaba

Alibaba was originally founded in 1999 as a B2B e-commerce portal to connect Chinese manufacturers with overseas buyers. In 2003, the service expanded to include Taobao, a C2C e-commerce marketplace and in 2008 Tmall, a B2C online commerce platform focused on brands and online retail. To round off the digital offerings, group shopping and flash sale website Jujuasuan was launched in 2010. Overall, the largest portion of Alibaba Group revenues are generated through Chinese-based e-commerce as company data states 247.6 billion yuan segment revenue in 2019. International commerce retail accounted for 19.6 billion yuan of annual revenues. That year, retail e-commerce in China accounted for 66 percent of company revenue. Alibaba Group’s net income amounted to 80.2 billion yuan.

The group’s monetization model relies heavily on online marketing services including P2P marketing services, display marketing and promoted selling as well as commissions on transactions and storefront fees. Alibaba’s Chinese retail marketplaces had around 654 million annual active buyers.

Alibaba also holds stakes in online video company Youku Tudou and entertainment company Alibaba Pictures.