China's mobile ad spending grew by 23 percent in 2020 compared to the previous year. The source projected that the mobile advertising would take up a larger share in total media ad revenue in China, while its ad spending growth would slow down in the next few years.
Change in mobile advertising spending in China in 2019 and 2020 with a forecast until 2024
The figures include display (banners, video and rich media) and search; exclude SMS, MMS, and P2P messaging-based advertising; includes advertising spending on tablets. Hong Kong is not covered into the calculations.
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eMarketer. (April 16, 2021). Change in mobile advertising spending in China in 2019 and 2020 with a forecast until 2024 [Graph]. In Statista. Retrieved September 26, 2022, from https://www.statista.com/statistics/225675/growth-in-cell-phone-advertising-expenditure-in-china/
eMarketer. "Change in mobile advertising spending in China in 2019 and 2020 with a forecast until 2024." Chart. April 16, 2021. Statista. Accessed September 26, 2022. https://www.statista.com/statistics/225675/growth-in-cell-phone-advertising-expenditure-in-china/
eMarketer. (2021). Change in mobile advertising spending in China in 2019 and 2020 with a forecast until 2024. Statista. Statista Inc.. Accessed: September 26, 2022. https://www.statista.com/statistics/225675/growth-in-cell-phone-advertising-expenditure-in-china/
eMarketer. "Change in Mobile Advertising Spending in China in 2019 and 2020 with a Forecast until 2024." Statista, Statista Inc., 16 Apr 2021, https://www.statista.com/statistics/225675/growth-in-cell-phone-advertising-expenditure-in-china/
eMarketer, Change in mobile advertising spending in China in 2019 and 2020 with a forecast until 2024 Statista, https://www.statista.com/statistics/225675/growth-in-cell-phone-advertising-expenditure-in-china/ (last visited September 26, 2022)
