Mobile ad spend growth in China 2019-2024

Published by
Lai Lin Thomala,
Feb 23, 2023
China's mobile ad spending grew by 23 percent in 2020 compared to the previous year. The source projected that the mobile advertising would take up a larger share in total media ad revenue in China, while its ad spending growth would slow down in the next few years.

Change in mobile advertising spending in China in 2019 and 2020 with a forecast until 2024

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Source

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Release date

April 2021

Region

China

Survey time period

2019 and 2020

Supplementary notes

*Forecast.

The figures include display (banners, video and rich media) and search; exclude SMS, MMS, and P2P messaging-based advertising; includes advertising spending on tablets. Hong Kong is not covered into the calculations.

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