As the Chinese government had tightened regulations on the real estate market, the advertising expenditure of real estate companies decreased by 48 percent to about 4.7 billion yuan in 2018. Evergrande Real Estate Group was the second biggest advertiser from the industry that year, spending around 312 million yuan on advertising.
Advertising expenditure of real estate companies in China in 2018
(in million yuan)
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iResearch. (July 9, 2020). Advertising expenditure of real estate companies in China in 2018 (in million yuan) [Graph]. In Statista. Retrieved February 17, 2025, from https://www.statista.com/statistics/226083/advertising-expenditure-of-real-estate-companies-in-china/?__sso_cookie_checker=failed
iResearch. "Advertising expenditure of real estate companies in China in 2018 (in million yuan)." Chart. July 9, 2020. Statista. Accessed February 17, 2025. https://www.statista.com/statistics/226083/advertising-expenditure-of-real-estate-companies-in-china/?__sso_cookie_checker=failed
iResearch. (2020). Advertising expenditure of real estate companies in China in 2018 (in million yuan). Statista. Statista Inc.. Accessed: February 17, 2025. https://www.statista.com/statistics/226083/advertising-expenditure-of-real-estate-companies-in-china/?__sso_cookie_checker=failed
iResearch. "Advertising Expenditure of Real Estate Companies in China in 2018 (in Million Yuan)." Statista, Statista Inc., 9 Jul 2020, https://www.statista.com/statistics/226083/advertising-expenditure-of-real-estate-companies-in-china/?__sso_cookie_checker=failed
iResearch, Advertising expenditure of real estate companies in China in 2018 (in million yuan) Statista, https://www.statista.com/statistics/226083/advertising-expenditure-of-real-estate-companies-in-china/?__sso_cookie_checker=failed (last visited February 17, 2025)
Advertising expenditure of real estate companies in China in 2018 (in million yuan) [Graph], iResearch, July 9, 2020. [Online]. Available: https://www.statista.com/statistics/226083/advertising-expenditure-of-real-estate-companies-in-china/?__sso_cookie_checker=failed