Reasons for social networking usage in South Korea as of September 2017

South Korea: reasons for social networking service use 2017 This statistic shows the main reasons to use social networking services (SNS) of South Korean SNS users aged 6 and over as of September 2017. During the survey, 76.5 percent of social media users accessed the services to socialize and 55.3 percent used the services to check out posts of others.
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Percentage of respondents
To socialize and associate76.5%
To check out posts or contents created by others55.3%
To share personal interests like hobbies, leisure43%
To share information or knowledge, or incident32.2%
To record personal daily life30.3%
To spend time15.7%
For self-expression and to release stress13%
To sell products, services or to advertise2.4%
To login to other websites (social login)1%
Percentage of respondents
To socialize and associate76.5%
To check out posts or contents created by others55.3%
To share personal interests like hobbies, leisure43%
To share information or knowledge, or incident32.2%
To record personal daily life30.3%
To spend time15.7%
For self-expression and to release stress13%
To sell products, services or to advertise2.4%
To login to other websites (social login)1%
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Description Source More information
This statistic shows the main reasons to use social networking services (SNS) of South Korean SNS users aged 6 and over as of September 2017. During the survey, 76.5 percent of social media users accessed the services to socialize and 55.3 percent used the services to check out posts of others.
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Release date
May 2018
Region
South Korea
Survey time period
August 1 to September 30, 2017
Number of respondents
62,540 household members in 25,000 households
Age group
6 years and older
Special properties
Social media users
Method of interview
Face-to-face interview
Supplementary notes
Three multiple responses were acceptable.

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