Online shopping penetration in South Korea 2019, by age

According to a survey in 2019, around 96.9 percent of respondents between 20 and 29 years in had purchased goods and services (including making reservations) over the internet within the last year.


In May 2020, G-market was found to be the online shopping website with the highest reach in PC, with around 8.8 million unique visitors. The website was founded in 2000 by Interpark and became a subsidiary of eBay in 2009. Goods on the website are sold to both national and international customers. The website functions as an online marketplace, as G-market does not handle goods nor payment.

Mobile shopping

One of the main reasons why South Korean consumers prefer online shopping is the convenience it offers. With the high usage rate of smartphones throughout the country, it is unsurprising that mobile shopping has established among South Korean users. According to a survey, around 37 percent of mobile shoppers have installed around 4 to 6 mobile shopping apps on their smartphones.

Internet shopping usage rate in South Korea as of September 2019, by age group

Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in

Release date

April 2020


South Korea

Survey time period

August 5 to September 30, 2019

Number of respondents

60,254 respondents in 25,031 households

Age group

12 years and older

Method of interview

Face-to-face interview

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "E-commerce in South Korea"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.