Online shopping penetration in South Korea 2019, by age

According to a survey in 2019, around 96.9 percent of respondents between 20 and 29 years in had purchased goods and services (including making reservations) over the internet within the last year.

Gmarket

In May 2020, G-market was found to be the online shopping website with the highest reach in PC, with around 8.8 million unique visitors. The website was founded in 2000 by Interpark and became a subsidiary of eBay in 2009. Goods on the website are sold to both national and international customers. The website functions as an online marketplace, as G-market does not handle goods nor payment.

Mobile shopping

One of the main reasons why South Korean consumers prefer online shopping is the convenience it offers. With the high usage rate of smartphones throughout the country, it is unsurprising that mobile shopping has established among South Korean users. According to a survey, around 37 percent of mobile shoppers have installed around 4 to 6 mobile shopping apps on their smartphones.

Internet shopping usage rate in South Korea as of September 2019, by age group

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Sources

Release date

April 2020

Region

South Korea

Survey time period

August 5 to September 30, 2019

Number of respondents

60,254 respondents in 25,031 households

Age group

12 years and older

Method of interview

Face-to-face interview

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Statistics on "E-commerce in South Korea"

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