Market share in the U.S. online movie market from 2009 to 2011

This chart shows the market share of leading online movie streaming providers in the United States. In 2011, Apple's share of online movie revenue was 32.3 percent and Netflix's share was 44 percent.

The online movie market - additional information

In the United States, there are several services that provide online access to movies, such as Hulu, Redbox, and Amazon. Some have deemed Netflix and other similar services to have revolutionized the online film market. Netflix can be used to stream movies as well as TV shows directly over the internet and can be used on a wide range of electronic devices. In the second quarter of 2014, there were 36.24 million Netflix subscribers in the United States.
Companies providing online film streaming can quickly determine how successful a show or movie is, based on the number of unique visitors. Consumers spent 8 million U.S. dollars worldwide on online movies in 2013. With online services, consumers have shown the industry that immediate access to a new film is no longer a priority and the film and TV industry must be able to adapt new strategies to meet customer demands.
In the fourth quarter of 2013, 57 percent of global internet users who watched online videos, watched a full length film. In comparison, 53 percent of users watched a television show on demand. It may have only been by a small margin but movies were still the preferred video type for internet users during 2013.
In the United States in 2013 there were 182.5 million digital video viewers. This number is expected to rise to 219.5 million users by 2018, suggesting that the popularity of the online movie market is one which will continue to grow in the coming years.

Market share in the U.S. online movie market from 2009 to 2011, based on revenue

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Release date

June 2012


United States

Survey time period

2009 to 2011

Age group

14 years and older

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