Percentage of marketing projects completed by external resources 2011

The graph presents marketing projects often outsourced by U.S. companies in 2011. E-commerce ranked second, with 53 percent of all surveyed companies completing such projects with external resources.

Which marketing projects are completed using external resources in your company?

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Source

Release date

October 2011

Region

United States

Survey time period

July 19 to August 22, 2011

Number of respondents

523 respondents

Special properties

Marketing professionals

Method of interview

Online survey

Supplementary notes

Surveyed professional came from U.S. companies and organisations, but more than half of them worked for a company with a global reach and one third leveraged marketing resources from outside the U.S.
The source does not provide detailed information regarding the questions and possible answers of the survey. The wording chosen here might therefore differ slightly from the wording of the survey.

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Statistics on "SME marketing in the U.S."

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