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Apple iPhone smartphone users in the United States 2012-2021

The number of iPhone users in the United States increased to 101.9 million in 2018, and it is forecast that this figure will continue to rise and reach more than 110 million in 2021.

Is loyalty the core to Apple’s success?

The iPhone is manufactured by Apple and has a considerable share of the smartphone users’ market in the United States. Apple’s ability to build a trustworthy relationship with its customers is one reason for the success of the iPhone. In a 2018 smartphone survey, more than 40 percent of adult Americans purchased an iPhone based on their loyalty to Apple. Many customers enjoy how Apple products interact with one another and can appreciate the company’s desire to make the perfect device.

Smartphone use in the United States

Overall, the number of smartphone users in the United States increased to 257.3 million in 2018, meaning around 70 percent of the population uses a smartphone. However, sales of smartphones in the United States are forecast to decline. One reason for this could be that people are willing to keep their phones for longer and have no desire to pay the high prices associated with smartphones – the average price of a smartphone in the United States was 567 U.S. dollars in 2018.

Number of iPhone users in the United States from 2012 to 2021

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Release date

March 2019


United States

Survey time period

2012 to 2018

Special properties

Individuals of any age who own at least one smartphone and use the smartphone(s) at least once per month.

Supplementary notes

* Forecast

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Statistics on "Apple products in the U.S."

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