Actions taken after seeing advertisement on tablet 2012

This statistic presents actions taken by U.S. tablet users after seeing advertisements on a tablet in the last six months, counted from March 2012, when the survey was carried out. Among the respondents, 29 percent of tablet owners and 38 percent of tablet content buyers researched a product after seeing an advertisement..

What have you done in the last 6 months as a result of seeing an advertisement on a tablet?

Characteristic	Wireless tablet users	Tablet owners/users who bought any content
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Release date

June 2012

More information

Region

United States

Survey time period

March 19 to March 26, 2012

Number of respondents

Wireless tablet users (n = 710) / Tablet owners/users who bought any content (n = 434)

Age group

8-64 years

Method of interview

Online panel

Supplementary notes

* 'Made a purchase' includes on a tablet, PC, mobile phone, at a store or by phone.
'Research a product' includes: looked at a professional review and researched a product/service/brand/business on a search engine.

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