Share of customers that would defect without an in-person meeting 2011

The survey illustrates the share of customers that would defect without an in-person meeting in 2011, by country. Chinese business travellers estimate that 41 percent of their customers would switch to a competitor without in-person meetings.

Share of customers that would defect without an in-person meeting, by country

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Source

Release date

May 2011

Region

Worldwide

Survey time period

2011

Number of respondents

500 respondents

Special properties

Business travellers and executives from the USA, UK, Germany, Brazil and China (100 in each country)

Method of interview

Online survey

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Statistics on "Global business travel"

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