Effectiveness of marketing tools for small businesses in the U.S. in 2012 and 2013

This statistic presents marketing tools and strategies which U.S. small business owners found effective in 2012 and 2013. Among the entrepreneurs surveyed in spring 2012, 46 percent found direct mail or e-mail effective.

The most effective marketing tools for small businesses in the United States in 2012 and 2013

Spring 2012Fall 2012Spring 2013
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

May 2013


United States

Survey time period

Spring 2012: March 17 to April 9, 2012; Fall 2012: September 9 to October 7, 2012; Spring 2013: March 14 to 31, 2013

Number of respondents

Spring 2012: n = 1,300; Fall 2012: n = 1,303; Spring 2013: n = 1,300

Special properties

small business owners

Method of interview

Telephone interview

Supplementary notes

The report defines a small business as one with 100,000 to 4,999,999 U.S. dollars annual revenue, employing from 2 to 99 persons.
Figures for spring 2012 and fall 2012 come from earlier editions of the same report. 'PR and media relations' was added in the spring 2013 edition of the report.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "E-mail marketing in the United Kingdom (UK)"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.