Effectiveness of marketing tools for small businesses in the U.S. 2012-2013

This statistic presents marketing tools and strategies which U.S. small business owners found effective in 2012 and 2013. Among the entrepreneurs surveyed in spring 2012, 46 percent found direct mail or e-mail effective.

The most effective marketing tools for small businesses in the United States in 2012 and 2013

Characteristic	Spring 2012	Fall 2012	Spring 2013
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Release date

May 2013

More information

Region

United States

Survey time period

Spring 2012: March 17 to April 9, 2012; Fall 2012: September 9 to October 7, 2012; Spring 2013: March 14 to 31, 2013

Number of respondents

Spring 2012: n = 1,300; Fall 2012: n = 1,303; Spring 2013: n = 1,300

Special properties

small business owners

Method of interview

Telephone interview

Supplementary notes

The report defines a small business as one with 100,000 to 4,999,999 U.S. dollars annual revenue, employing from 2 to 99 persons.
Figures for spring 2012 and fall 2012 come from earlier editions of the same report. 'PR and media relations' was added in the spring 2013 edition of the report.

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