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Effectiveness of marketing tools for small businesses in the U.S. in 2012 and 2013

The most effective marketing tools for small businesses in the United States in 2012 and 2013

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Release date

May 2013


United States

Survey time period

Spring 2012: March 17 to April 9, 2012; Fall 2012: September 9 to October 7, 2012; Spring 2013: March 14 to 31, 2013

Number of respondents

Spring 2012: n = 1,300; Fall 2012: n = 1,303; Spring 2013: n = 1,300

Special properties

small business owners

Method of interview

Telephone interview

Supplementary notes

The report defines a small business as one with 100,000 to 4,999,999 U.S. dollars annual revenue, employing from 2 to 99 persons.
Figures for spring 2012 and fall 2012 come from earlier editions of the same report. 'PR and media relations' was added in the spring 2013 edition of the report.

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