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Measurement metrics used for content marketing engagement worldwide in 2019

In a May 2019 survey of global marketing professionals gauging their use of content marketing, 51 percent of respondents said that in their opinion the most important metric for measuring content engagement was the number of leads generated. The number of new or returning visitors was also a crucial metric for half of the surveyed marketers.

Most important metrics used to measure content marketing engagement according to industry professionals worldwide as of May 2019

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Release date

April 2020



Survey time period

May 6 to 10, 2019

Number of respondents

301 respondents

Special properties

among a panel of marketing influencers and marketing research subscribers

Method of interview

Online survey

Supplementary notes

What are the most IMPORTANT METRICS for measuring content marketing engagement?

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Statistics on "Content marketing"

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