Companies outsourcing B2B content creation in North America in 2011 and 2012, by size

This graph presents the percentage of companies that outsourced content marketing worldwide in 2011 and 2012, broken down by the size of the company. In 2011, 58 percent of all surveyed companies outsourced their content marketing.

Share of companies outsourcing B2B content creation in North America in 2011 and 2012, by company size

20122011
Micro (fewer than 10 employees)33%53%
Small (10-99 employees)42%60%
Midsize (100-999 employees)53%62%
Large (1000+ employees)65%74%
Average44%58%
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Sources

Release date

October 2012

Region

North America

Survey time period

August 2012

Number of respondents

n = 1,416 B2B marketers

Method of interview

Online survey

Supplementary notes

The source does not provide detailed information regarding the question. The chosen wording here might therefore differ slightly from the survey.
The source does not provide survey data for 2010 (e.g. date of survey, number of respondents, etc.).

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Statistics on "Content marketing"

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