Local ad spending in Canada 2011-2016, by media channel

The graph presents local ad spending in Canada in 2011, broken down by media channel and provides a forecast of the advertising expenditure for 2016. According to Borrell Associates, the Canadian advertising expenditure, in regards to the telemarketing channel, will grow from 90.4 million Canadian dollars in 2011 to 95.5 million Canadian dollars in 2016.

Local ad spending in Canada in 2011 and 2016, by media channel

Media channel20162011
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Release date

July 2012



Survey time period


Supplementary notes

* Other print includes alternative/business newspapers and other publications.
On the date of publication, the exchange rate according to x-rates.com was 1.00 USD (United States Dollar) = 1.013 CAD (CanadianDollar)

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