The graph presents local ad spending in Canada in 2011, broken down by media channel and provides a forecast of the advertising expenditure for 2016. According to Borrell Associates, the Canadian advertising expenditure, in regards to the telemarketing channel, will grow from 90.4 million Canadian dollars in 2011 to 95.5 million Canadian dollars in 2016.
Local ad spending in Canada in 2011 and 2016, by media channel
(in million Canadian dollars)
* Other print includes alternative/business newspapers and other publications.
On the date of publication, the exchange rate according to x-rates.com was 1.00 USD (United States Dollar) = 1.013 CAD (CanadianDollar)
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eMarketer. (July 5, 2012). Local ad spending in Canada in 2011 and 2016, by media channel (in million Canadian dollars) [Graph]. In Statista. Retrieved March 17, 2025, from https://www.statista.com/statistics/235210/local-ad-spending-in-canada-by-media-channel/?__sso_cookie_checker=failed
eMarketer. "Local ad spending in Canada in 2011 and 2016, by media channel (in million Canadian dollars)." Chart. July 5, 2012. Statista. Accessed March 17, 2025. https://www.statista.com/statistics/235210/local-ad-spending-in-canada-by-media-channel/?__sso_cookie_checker=failed
eMarketer. (2012). Local ad spending in Canada in 2011 and 2016, by media channel (in million Canadian dollars). Statista. Statista Inc.. Accessed: March 17, 2025. https://www.statista.com/statistics/235210/local-ad-spending-in-canada-by-media-channel/?__sso_cookie_checker=failed
eMarketer. "Local Ad Spending in Canada in 2011 and 2016, by Media Channel (in Million Canadian Dollars)." Statista, Statista Inc., 5 Jul 2012, https://www.statista.com/statistics/235210/local-ad-spending-in-canada-by-media-channel/?__sso_cookie_checker=failed
eMarketer, Local ad spending in Canada in 2011 and 2016, by media channel (in million Canadian dollars) Statista, https://www.statista.com/statistics/235210/local-ad-spending-in-canada-by-media-channel/?__sso_cookie_checker=failed (last visited March 17, 2025)
Local ad spending in Canada in 2011 and 2016, by media channel (in million Canadian dollars) [Graph], eMarketer, July 5, 2012. [Online]. Available: https://www.statista.com/statistics/235210/local-ad-spending-in-canada-by-media-channel/?__sso_cookie_checker=failed
