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Generation Y's info preference from nonprofit e-newsletters in the U.S. 2012

When a nonprofit sends you an email what type of info do you prefer?

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Sources

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Release date

April 2012

Region

United States

Survey time period

2012

Number of respondents

Various samples

Age group

8-19 years

Supplementary notes

Three different survey methodologies were used for the purpose of this study:
Online survey of millennials - Date of survey: January 1, 2012 to January 31, 2012. Sample size: 6,552. Age group: 20 to 35.
Focus groups of millennials - Date of focus groups: February 23,2012 to March 28, 2012. Number of focus groups: 3. Sample size: 27. Age group: 20 to 35.
Online survey of nonprofit professionals - Date of survey: February 15, 2012 to April 3, 2012. Sample size: 89. Age group: 18 and older.

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