This statistic shows U.S. survey respondents answers to a question of what type of information they preferred to receive from nonprofit organizations via email newsletters. Survey respondents were from generation Y, aged between 20 and 35 years.In 2012, 65 percent of respondents said they liked to receive news updates via email.
When a nonprofit sends you an email what type of info do you prefer?
Three different survey methodologies were used for the purpose of this study: Online survey of millennials - Date of survey: January 1, 2012 to January 31, 2012. Sample size: 6,552. Age group: 20 to 35. Focus groups of millennials - Date of focus groups: February 23,2012 to March 28, 2012. Number of focus groups: 3. Sample size: 27. Age group: 20 to 35. Online survey of nonprofit professionals - Date of survey: February 15, 2012 to April 3, 2012. Sample size: 89. Age group: 18 and older.
Profit from additional features by authenticating your Admin account
Please authenticate by going to "My account" → "Administration".
Then you will be able to mark statistics as favourites and use personal statistics alerts.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Achieve, & Johnson, Grossnickle and Associates. (April 30, 2012). When a nonprofit sends you an email what type of info do you prefer? [Graph]. In Statista. Retrieved January 28, 2022, from https://www.statista.com/statistics/235439/generation-y-and-us-nonprofits/
Achieve, und Johnson, Grossnickle and Associates. "When a nonprofit sends you an email what type of info do you prefer?." Chart. April 30, 2012. Statista. Accessed January 28, 2022. https://www.statista.com/statistics/235439/generation-y-and-us-nonprofits/
Achieve, Johnson, Grossnickle and Associates. (2012). When a nonprofit sends you an email what type of info do you prefer?. Statista. Statista Inc.. Accessed: January 28, 2022. https://www.statista.com/statistics/235439/generation-y-and-us-nonprofits/
Achieve, and Johnson, Grossnickle and Associates. "When a Nonprofit Sends You An Email What Type of Info Do You Prefer?." Statista, Statista Inc., 30 Apr 2012, https://www.statista.com/statistics/235439/generation-y-and-us-nonprofits/
Achieve & Johnson, Grossnickle and Associates, When a nonprofit sends you an email what type of info do you prefer? Statista, https://www.statista.com/statistics/235439/generation-y-and-us-nonprofits/ (last visited January 28, 2022)
