Generation Y's info preference from nonprofit e-newsletters, U.S. 2012

This statistic shows U.S. survey respondents answers to a question of what type of information they preferred to receive from nonprofit organizations via email newsletters. Survey respondents were from generation Y, aged between 20 and 35 years.In 2012, 65 percent of respondents said they liked to receive news updates via email.

When a nonprofit sends you an email what type of info do you prefer?

Characteristic	Share of respondents
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Release date

April 2012

More information

Region

United States

Survey time period

2012

Number of respondents

Various samples

Age group

8-19 years

Supplementary notes

Three different survey methodologies were used for the purpose of this study:
Online survey of millennials - Date of survey: January 1, 2012 to January 31, 2012. Sample size: 6,552. Age group: 20 to 35.
Focus groups of millennials - Date of focus groups: February 23,2012 to March 28, 2012. Number of focus groups: 3. Sample size: 27. Age group: 20 to 35.
Online survey of nonprofit professionals - Date of survey: February 15, 2012 to April 3, 2012. Sample size: 89. Age group: 18 and older.

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