E-mail marketing performance in the CC and bank services sector N. America 2014

This timeline presents the e-mail marketing performance metrics for the credit card and bank services sector in North America from the fourth quarter of 2010 to the second quarter of 2014. In the first quarter of 2011, the open rate for this sector amounted to almost 33 percent. Metrics for other industries can be found here.

E-mail marketing performance metrics in the credit card and banks services sector in North America from Q4 2010 to Q2 2014

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Release date

July 2014


North America

Survey time period

Q4 2010 to Q2 2014

Supplementary notes

* In Q2 2014, the click-to-open rate was not reported.
The figures other than for Q2 2014 come from previous publications.

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Statistics on "Brand awareness: Financial services providers in the U.S."

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