Email marketing performance in the retail sector in N. America 2014

This timeline presents the e-mail marketing performance metrics for the retail sector in North America from the fourth quarter of 2010 to the second quarter of 2014. In the first quarter of 2011, the open rate for this sector amounted to 22 percent.
Metrics for other industries can be found here.

E-mail marketing performance metrics in the general retail sector in North America from Q4 2010 to Q2 2014

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Release date

July 2014


North America

Survey time period

Q4 2010 to Q2 2014

Supplementary notes

* In Q2 2014, the click-to-open rate was not reported.
The figures other than for Q2 2014 come from previous publications.

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Statistics on "E-mail usage in the United States"

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