This statistic presents information on the adoption of social media marketing tactics by companies worldwide as of April 2012. Among the surveyed companies, 45 percent reported that they used social media ads at the time of the survey.
Which of the following social media marketing tactics is your company using or planning to use?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IBM. (July 10, 2012). Which of the following social media marketing tactics is your company using or planning to use? [Graph]. In Statista. Retrieved March 17, 2025, from https://www.statista.com/statistics/235699/use-of-social-media-marketing-tactics-worldwide/?__sso_cookie_checker=failed
IBM. "Which of the following social media marketing tactics is your company using or planning to use?." Chart. July 10, 2012. Statista. Accessed March 17, 2025. https://www.statista.com/statistics/235699/use-of-social-media-marketing-tactics-worldwide/?__sso_cookie_checker=failed
IBM. (2012). Which of the following social media marketing tactics is your company using or planning to use?. Statista. Statista Inc.. Accessed: March 17, 2025. https://www.statista.com/statistics/235699/use-of-social-media-marketing-tactics-worldwide/?__sso_cookie_checker=failed
IBM. "Which of The following Social Media Marketing Tactics Is Your Company Using or Planning to Use?." Statista, Statista Inc., 10 Jul 2012, https://www.statista.com/statistics/235699/use-of-social-media-marketing-tactics-worldwide/?__sso_cookie_checker=failed
IBM, Which of the following social media marketing tactics is your company using or planning to use? Statista, https://www.statista.com/statistics/235699/use-of-social-media-marketing-tactics-worldwide/?__sso_cookie_checker=failed (last visited March 17, 2025)
Which of the following social media marketing tactics is your company using or planning to use? [Graph], IBM, July 10, 2012. [Online]. Available: https://www.statista.com/statistics/235699/use-of-social-media-marketing-tactics-worldwide/?__sso_cookie_checker=failed