Most popular MLB teams on Facebook 2020

Major League Baseball (MLB) is one of the biggest sporting leagues in the United States and its most valuable team, the New York Yankees, are also the most-followed MLB team on Facebook with almost 8.53 million followers as of February 2020.

MLB value and revenue

In 2019, the teams in Major League Baseball are valued at an average of 1.78 billion U.S. dollars. Total MLB league revenue in 2018 amounted to 9.9 billion U.S. dollars, the highest ever. The New York Yankees are one of the most popular teams in the league, ranking third in regular season home attendance behind the LA Dodgers and St. Louis Cardinals. The average ticket price for New York Yankees games in the MLB was 47.62 U.S. dollars in 2019.

MLB and social media adoption

Despite the sport’s prominence, the MLB is lagging behind other U.S. sports leagues such as the NBA (National Basketball Association) or the NFL (National Football League) on social media. This is largely due to a late adoption of the medium and the possibly strictest social media policy of any major sports league, prohibiting not only fans but also teams and TV stations from promoting and discussing content on social media. In February 2019, the MLB had agreed to loosen some of its rules regarding the use of licensed content and will allow players to post more material regarding matches on social media. This reversal on policy is largely due to the need to engage with younger sports audiences, who frequently discuss sports on social media.

Major League Baseball teams with the most Facebook fans as of February 2020

Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

February 2020

Region

Worldwide

Survey time period

February 2020

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Major League Baseball"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.