European football leagues brand values 2012 (in million dollars)

Brand value of European football leagues 2012 The statistic depicts the brand value of the most valuable European football leagues in 2012. According to the ranking, the Barclays Premier League has a brand value of 4.17 billion U.S. dollars in 2012. A brand is defined here as the trademark and associated intellectual property. Football clubs are made up of a mixture of fixed tangible assets (stadium, training ground) and disclosed intangible assets (purchased players) with brand value.
To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.
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Brand value in million dollars
Barclays Premier League
(England)
4,170
Fußball-Bundesliga
(Germany)
3,038
BBVA-Liga
(Spain)
1,531
Serie A
(Italy)
1,122
Ligue 1 Orange
(France)
849
Spor Toto Süper Lig
(Turkey)
431
Eredivisie
(Netherlands)
422
SOGAZ Russian Football Championship
(Russia)
376
Ukrainian Premier League
(Ukraine)
291
Axpo Super League
(Switzerland)
201
The Danish Superliga
(Denmark)
155
Jupiler Pro League
(Belgium)
150
Tippeligaen
(Norway)
108
Liga ZON Sagres
(Portugal)
108
Liga | Bergenbier
(Romania)
102
Clydesdale Bank Premier League
(Scotland)
96
Jalen SuperLiga
(Serbia)
77
Österreichische Fußball-Bundesliga
(Austria)
70
T-Mobile Ekstraklasa
(Poland)
54
Allsvenskan
(Sweden)
50
Brand value in million dollars
Barclays Premier League
(England)
4,170
Fußball-Bundesliga
(Germany)
3,038
BBVA-Liga
(Spain)
1,531
Serie A
(Italy)
1,122
Ligue 1 Orange
(France)
849
Spor Toto Süper Lig
(Turkey)
431
Eredivisie
(Netherlands)
422
SOGAZ Russian Football Championship
(Russia)
376
Ukrainian Premier League
(Ukraine)
291
Axpo Super League
(Switzerland)
201
The Danish Superliga
(Denmark)
155
Jupiler Pro League
(Belgium)
150
Tippeligaen
(Norway)
108
Liga ZON Sagres
(Portugal)
108
Liga | Bergenbier
(Romania)
102
Clydesdale Bank Premier League
(Scotland)
96
Jalen SuperLiga
(Serbia)
77
Österreichische Fußball-Bundesliga
(Austria)
70
T-Mobile Ekstraklasa
(Poland)
54
Allsvenskan
(Sweden)
50
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The statistic depicts the brand value of the most valuable European football leagues in 2012. According to the ranking, the Barclays Premier League has a brand value of 4.17 billion U.S. dollars in 2012. A brand is defined here as the trademark and associated intellectual property. Football clubs are made up of a mixture of fixed tangible assets (stadium, training ground) and disclosed intangible assets (purchased players) with brand value.
To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.
Show more
Release date
May 2012
Region
Europe
Survey time period
2012
More information
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Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

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