This statistic presents Hispanic engagement with digital advertising in the United States in 2012. Among the 1,514 respondents of Hispanic origin, 31 percent stated they remembered brands advertised on viral videos. To compare, only 16 percent of the non-Hispanic respondents stated the same.
Hispanic engagement with digital advertising in the U.S. in 2012
total: n = 3,048; Hispanic: n = 1,514; Non-Hispanic: n = 1,534
Method of interview
Online survey
Supplementary notes
The source does not provide information about the age group of the respondents. The samples of Hispanics and non-Hispanics were nationally representative.
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Terra. (July 25, 2012). Hispanic engagement with digital advertising in the U.S. in 2012 [Graph]. In Statista. Retrieved March 16, 2025, from https://www.statista.com/statistics/237457/hispanic-engagement-with-digital-advertising-in-the-us/?__sso_cookie_checker=failed
Terra. "Hispanic engagement with digital advertising in the U.S. in 2012." Chart. July 25, 2012. Statista. Accessed March 16, 2025. https://www.statista.com/statistics/237457/hispanic-engagement-with-digital-advertising-in-the-us/?__sso_cookie_checker=failed
Terra. (2012). Hispanic engagement with digital advertising in the U.S. in 2012. Statista. Statista Inc.. Accessed: March 16, 2025. https://www.statista.com/statistics/237457/hispanic-engagement-with-digital-advertising-in-the-us/?__sso_cookie_checker=failed
Terra. "Hispanic Engagement with Digital Advertising in The U.S. in 2012." Statista, Statista Inc., 25 Jul 2012, https://www.statista.com/statistics/237457/hispanic-engagement-with-digital-advertising-in-the-us/?__sso_cookie_checker=failed
Terra, Hispanic engagement with digital advertising in the U.S. in 2012 Statista, https://www.statista.com/statistics/237457/hispanic-engagement-with-digital-advertising-in-the-us/?__sso_cookie_checker=failed (last visited March 16, 2025)
Hispanic engagement with digital advertising in the U.S. in 2012 [Graph], Terra, July 25, 2012. [Online]. Available: https://www.statista.com/statistics/237457/hispanic-engagement-with-digital-advertising-in-the-us/?__sso_cookie_checker=failed
