Mobile advertising effectiveness among U.S. smartphone and tablet users in 2012

This graph presents the results of a survey which investigated the effectiveness of mobile advertising among smartphone and tablet users in the United States in 2012. A quarter of the tablet users surveyed stated they had made a purchase on the internet via PC after viewing a mobile ad. Results of a different survey, conducted among American executives, showed that over 50 percent of companies in the United States had not implemented mobile marketing into their marketing strategies.

Which of the following actions did you undertake after viewing mobile ads?*

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Release date

July 2012


United States

Survey time period

July 18, 2012

Supplementary notes

* The source does not provide information about the question posed in the survey. The question presented here may therefore differ slightly from the original question.
The source does not provide information about the number of respondents or the age group.

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Statistics on "Mobile marketing in the U.S."

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