survey, conducted among American executives, showed that over 50 percent of companies in the United States had not implemented mobile marketing into their marketing strategies.
This graph presents the results of a survey which investigated the effectiveness of mobile advertising among smartphone and tablet users in the United States in 2012. A quarter of the tablet users surveyed stated they had made a purchase on the internet via PC after viewing a mobile ad. Results of a different Which of the following actions did you undertake after viewing mobile ads?*
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eMarketer. (July 30, 2012). Which of the following actions did you undertake after viewing mobile ads?* [Graph]. In Statista. Retrieved April 19, 2024, from https://www.statista.com/statistics/237582/mobile-advertising-effectiveness-among-us-smartphone-and-tablet-users/
eMarketer. "Which of the following actions did you undertake after viewing mobile ads?*." Chart. July 30, 2012. Statista. Accessed April 19, 2024. https://www.statista.com/statistics/237582/mobile-advertising-effectiveness-among-us-smartphone-and-tablet-users/
eMarketer. (2012). Which of the following actions did you undertake after viewing mobile ads?*. Statista. Statista Inc.. Accessed: April 19, 2024. https://www.statista.com/statistics/237582/mobile-advertising-effectiveness-among-us-smartphone-and-tablet-users/
eMarketer. "Which of The following Actions Did You Undertake after Viewing Mobile Ads?*." Statista, Statista Inc., 30 Jul 2012, https://www.statista.com/statistics/237582/mobile-advertising-effectiveness-among-us-smartphone-and-tablet-users/
eMarketer, Which of the following actions did you undertake after viewing mobile ads?* Statista, https://www.statista.com/statistics/237582/mobile-advertising-effectiveness-among-us-smartphone-and-tablet-users/ (last visited April 19, 2024)
Which of the following actions did you undertake after viewing mobile ads?* [Graph], eMarketer, July 30, 2012. [Online]. Available: https://www.statista.com/statistics/237582/mobile-advertising-effectiveness-among-us-smartphone-and-tablet-users/