Amazon: number of active customer accounts worldwide 1997-2015

This statistic gives information on the worldwide number of active Amazon customer accounts between 2007 and 2015. At the end of 2015, the American multinational e-commerce company announced 304 million active customer accounts. In 2016, Amazon has not publically announced the number of total active accounts. However, during the first quarter of 2016 the company has stated the number of active Amazon customer accounts with a TTM paid purchase worldwide to have reached 285 million.

Amazon is an American electronic commerce company that was originally founded in 1994 in Seattle, USA. Amazon is also recognized as the world’s largest online retailer. The company started off primarily selling books, but has since expanded its catalogue to clothing, electronics, music and many more goods. Amazon is also highly known for its Amazon Kindle e-book reader, which was first released in 1997.

As of 2005, the company created Amazon Prime, a paid service, in which members were eligible for faster two-day or even one-day shipping on their orders and allowed for access to Amazon Instant Video, which is Amazon’s video streaming service. As of September 2016, 52 percent of the U.S. Amazon users were Amazon Prime subscribers.

Amazon has seen significant growth to say the least over the past several years, often attracting customers who look for goods from brand names at more reasonable prices, often cutting out the extra cost of purchasing at a retailer. As a result, Amazon earned approximately 135 billion U.S. dollars in sales revenues in 2016, ranking first among leading publicly traded internet companies. Additionally, Amazon earned a net income of 2.4 billion U.S. dollars in 2016, an improvement over the preceding year's net income of 596 million U.S. dollars.

Annual number of worldwide active Amazon customer accounts from 1997 to 2015

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Release date

January 2016



Survey time period

4th quarter 2007 to 4th quarter 2015

Special properties

Customers who have placed an order during the preceding twelve-month period including customers who only had free orders in the preceding 12-month period

Supplementary notes

*1999 figures were corrected in the 2001 shareholder letter. Figures regarding 1997 to 2002 were taken from annual shareholder letters. Figures regarding 2002 and 2004 to 2006 were unavailable.
Data is based on 4th quarters of the respective fiscal years.

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