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Amazon: number of active customer accounts worldwide 1997-2015

Annual number of worldwide active Amazon customer accounts from 1997 to 2015

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Release date

January 2016



Survey time period

4th quarter 2007 to 4th quarter 2015

Special properties

Customers who have placed an order during the preceding twelve-month period including customers who only had free orders in the preceding 12-month period

Supplementary notes

*1999 figures were corrected in the 2001 shareholder letter. Figures regarding 1997 to 2002 were taken from annual shareholder letters. Figures regarding 2002 and 2004 to 2006 were unavailable.
Data is based on 4th quarters of the respective fiscal years.

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