France: digital advertising spending 2011-2017

The graph shows digital ad spend in France from 2011 to 2017. In 2011, the spend amounted to 2.49 billion US dollars.
The figures for 2011 and 2012 are actuals, the figures for the period 2013 to 2017 are a forecast.

Digital advertising spending in France from 2011 to 2017

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Release date

November 2013



Survey time period

2011 and 2012

Supplementary notes

* Forecast.
Includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets on all formats mentioned; includes display - affiliates, banners, rich media, sponsorships, tenancies and video (in-stream, in-banners, in-text); search (paid listings, contextual text links, paid inclusion); classifieds; and e-mail (embedded ads only); includes mobile ad spending and lead generation within exisiting formats, mainly search and banners. Numbers may not add up to 100 percent due to rounding.

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